Field Marketing Manager, High Tech, Manufacturing, Auto, Telco/Media (Remote, US)

Location : Atlanta, GA, USA | Team: Marketing

Role Type: Full-Time Employee (Individual)

Medallia is the pioneer and market leader in Experience Management. Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the understanding and management of experience for candidates, customers, employees, patients, citizens and residents.  

We are more than a software company. We want to be known as a company that does the right thing, no matter the challenge or controversy. We are committed to creating a culture that values every person and every experience. Individual life experiences shape the way we interact with the world, which is why we encourage people to bring their whole selves to work each day. The strength of our global workforce is the most significant contributor to our success. 

We believe: Every Experience Matters. Talent is Everywhere. All Belong Here.

At Medallia, we hire the whole person.

The Role
Medallia is seeking a proven B2B marketer (High Tech, Manufacturing, Telco/Media) to create and execute marketing plans that meet the market’s overall objectives. You will work with the industry sales team and build strong, trusted relationships to drive their marketing plans. You’ll be responsible for creating customer acquisition campaigns, including events, outbound campaigns, and executive programs. You will be responsible for verticalizing content created by the Digital Marketing team and global campaigns team to ensure that it has the correct vernacular for each department.  Medallia is looking for someone who is organized, detail-oriented, and adept at developing field marketing programs to build and maintain relationships with prospective and existing customers in the High Tech, Manufacturing and Telco/Media industries.  You'll also regularly collaborate across the marketing organization with content, creative, product marketing, and partner marketing (and more!) to align online activity with broader campaign initiatives

Responsibilities

  • Research, plan, manage and execute your vertical plans from end to end, including 3rd party industry conferences, Medallia-driven physical and virtual events, regional field events and City Tours.
  • Maintain direct alignment with your vertical sales leaders and sales teams in terms of all pre and post event priorities, communication, campaigns, promotion strategy and reporting.
  • Set goals and define metrics for each event including targeted lead flow and opportunities.
  • Evaluate and report on vertical event ROI and performance, determine success and determine potential future investment.
  • Collaborate on strategic sponsorships and execution at partner events with the Alliances team.
  • Research, maintain and execute events within your vertical field marketing budget.
  • Coordinate with the campaigns team on vertical campaigns and approaches to solve industry challenges.
  • Schedule and execute on consistent sales outreach/bi-weekly meetings.
  • Manage internal field and events communication between sales and marketing.
  • Be an ambassador of Medallia to customers, prospects, colleagues and partners.
  • Build trusting relationships, credibility, and use strong communication and influence skills to partner effectively with stakeholders to improve decision-making and business outcomes.

Minimum Qualifications

  • 3+ years experience successfully managing field marketing programs in a B2B environment Demonstrated experience partnering with sales and senior business executives internally as well as with customers/prospects to deliver results.1+ years of experience orchestrating cross-functional projects with high energy, trustworthy, creative, and “get it done” mentality.
  • Demonstrated knowledge of Salesforce proficiency with office productivity applications (e.g. Microsoft Office, Google Apps, Tableau)
  • Bachelor’s Degree or applicable work experience

Preferred Qualifications

  • Experience using Salesforce Marketo and Splash
  • Thrives in a fast-paced environment, and is able to multitask, prioritize projects and communicate priorities to partners
  • Strong project management, time management, and execution skills
  • Embodies strong organizational skills, ability to anticipate the needs of sales
  • Ability to maintain an optimistic, approachable, and self-starter attitude
  • Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
  • Experience marketing technology specifically to the High Tech, Telco or Manufacturing industries
  • MBA
At Medallia, we celebrate diversity and recognize the value it brings to our customers and employees. Medallia is proud to be an equal opportunity workplace and is an affirmative action employer. Equal opportunity is afforded to all qualified applicants and employees. We do not discriminate on the basis of gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, Veteran status, sexual orientation, and any other protected category. We also consider all qualified applicants regardless of criminal histories, consistent with legal requirements. 

Medallia is committed to working with and providing reasonable accommodation to applicants with disabilities in accordance with the American Disabilities Act and local disability laws. 

For information regarding how Medallia collects and uses personal information, please review our Privacy Policies.

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