Senior Global Demand Generation and Campaigns Manager, Customer Experience (Remote)

Location : Atlanta, GA, USA | Team: Marketing

Role Type: Full-Time Employee (Individual)

Medallia is the pioneer and market leader in Experience Management. Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the understanding and management of experience for candidates, customers, employees, patients, citizens and residents.  

We are more than a software company. We want to be known as a company that does the right thing, no matter the challenge or controversy. We are committed to creating a culture that values every person and every experience. Individual life experiences shape the way we interact with the world, which is why we encourage people to bring their whole selves to work each day. The strength of our global workforce is the most significant contributor to our success. 

We believe: Every Experience Matters. Talent is Everywhere. All Belong Here.

At Medallia, we hire the whole person.

The Role

Medallia is seeking a proven B2B Marketer to drive global acquisition campaigns to fuel Medallia’s rapid growth. In this role you will be responsible for creating and executing new customer acquisition  and customer cross-sell campaigns, and will be the central point for driving campaigns globally. 

As part of a growing Global Demand Generation & Campaigns team, you will be the lead who brings all relevant stakeholders together to bring global campaigns to market for the Employee Experience suite of products. This role requires a unique blend of strategic and executional skills, fueled by a deep analytic and metrics driven approach to marketing optimization. You will partner with the Product & Solutions marketing, Content, Digital, Field marketing teams to develop compelling campaigns that drive demand for Medallia’s suite of products and execute globally in collaboration with SDRs and Sales. This role reports to the Director of Global Demand Generation & Campaigns.

Responsibilities

  • Own your portfolio growth and acquisition strategy and develop the annual/quarterly campaigns plan.
  • Develop and Execute an end-to-end integrated multi-channel demand generation campaigns to drive more pipeline and revenue through new customer acquisition and cross-sell to existing customers.
  • Working across the organization, build integrated campaigns from strategy and goals setting to theme conceptualization, content procurement, definition of tactics and channels, and managing scheduling and execution logistics.
  • Apply modern marketing approaches and be bold and creative in planning and executing campaigns, leveraging many of the tactics at your disposal, e.g. paid media, social, webinars, email nurtures, content syndication, events, ABM strategy. 
  • Gather the necessary teams together and lead integrated campaign kickoffs and post-mortem meetings. Help create alignment on high-level themes, goals, roles & responsibilities, targeting, budgeting, scheduling milestones, promotion channels, and bill-of-materials.
  • Manage the campaign budget, allocating spend for creative, media, and production and ensuring each campaign delivers a strong ROI. You work test placements and content mix to optimize results in flight.
  • Work effectively across different teams to seamlessly bring campaigns to life. 
  • Work closely with the SDR team to help convert marketing qualified leads to opportunities and pipeline.
  • Build email nurtures and outreach sequences. Run reports on campaign performance. Apply your analytical skills and use data to identify trends/insights to optimize performance.
  • Provide close loop feedback to stakeholders and work together to optimize campaign performance. 
  • Own the prospect database and continue to build, enrich, and engage the contacts through activities such as content syndication, HQL programs, hosted webinars, 3rd party webinars, newsletters, etc.
  • Manage campaign calendar. Oversee scheduling of email campaigns, webinars, events, customer announcements, newsletters, etc. 
  • Develop testing strategy for email, with focus on subject lines, copy, creative to improve open-rates, click-throughs and conversions.

Minimum Qualifications

  • 6 years of Marketing experience with experience in B2B
  • 3+ years of demand generation experience (i.e. growth marketing, campaign management, media buying, lead/pipeline generation and/or similar) 
  • Data driven
  • Salesforce experience (i.e. creating reports, analyzing and optimizing data or similar)
  • Demonstrated experience in developing / contributing to successful go-to-market strategy and aligned cross-functional planning
  • Bachelor's Degree or equivalent work experience

Preferred Qualifications

  • Enterprise software / SaaS industry experience
  • Detail oriented, strong communications and project management skills including managing stakeholders and third party marketing agenciesPast experience in driving global multi-touch integrated campaigns
  • Possess excellent written, verbal and visual communication skills with ability to write compelling marketing copy
  • Strong track record of delivering against marketing goals
  • Experience with Marketo
  • Ability to thrive in a dynamic, fast-paced environmentFamiliarity with Sirius Decisions demand generation models is a bonus
At Medallia, we celebrate diversity and recognize the value it brings to our customers and employees. Medallia is proud to be an equal opportunity workplace and is an affirmative action employer. Equal opportunity is afforded to all qualified applicants and employees. We do not discriminate on the basis of gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, Veteran status, sexual orientation, and any other protected category. We also consider all qualified applicants regardless of criminal histories, consistent with legal requirements. 

Medallia is committed to working with and providing reasonable accommodation to applicants with disabilities in accordance with the American Disabilities Act and local disability laws. 

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