Vice President, Global Demand Generation

Location : San Francisco, CA | Team: Marketing

Role Type: Full-Time Employee (Manager)

Medallia is the pioneer and market leader in Experience Management. Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the understanding and management of experience for candidates, customers, employees, patients, citizens and residents.  

We are more than a software company. We want to be known as a company that does the right thing, no matter the challenge or controversy. We are committed to creating a culture that values every person and every experience. Individual life experiences shape the way we interact with the world, which is why we encourage people to bring their whole selves to work each day. The strength of our global workforce is the most significant contributor to our success. 

We believe: Every Experience Matters. Talent is Everywhere. All Belong Here.

At Medallia, we hire the whole person.

The Role and Team

Medallia is looking to hire a VP of Global Demand Generation. This position will play a key role in helping to build out a world class digital marketing and email marketing program. This person thinks pipeline and revenue first and has moved past the world of only delivering MQLs. This will be a strategic leader that can mentor, manage, and hire to build the best demand team on the planet.
Lead overall demand generation planning efforts including shaping overall strategy, producing new and nurtured lead generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plans.
Hire, develop, and coach a global demand generation team to ensure efficient operation and maximize results.
Lead the team in flawlessly implementing demand generation programs and fully integrated campaigns, with particular emphasis on digital marketing, database growth, enrichment, webinar program, and content syndication.
Monitor and analyze campaign and program performance overall against lead and other marketing goals and over past performance.
Create and track relevant metrics.
Determine effectiveness and continually make and implement recommendations for optimization and ongoing growth.
Communicate with marketing, senior leadership and sales management on an ongoing basis regarding new and nurtured lead performance results, current initiatives and course corrections being taken.
Identify new optimization tests and growth opportunities and areas for additional investment in time and money and decreased focus.
Lead overall integrated campaign strategy and plans, outlining key marketing themes, messages, and offers and mediums for promotions throughout the year.
Partner with Product Marketing, Solution Marketing, Field Marketing, Brand & Creative, Marketing & Sales Operations, Sales/Team Leads, and other functional experts to develop campaigns to meet required lead generation and sales pipeline targets. Partner with the field marketing and product marketing/solution marketing team to develop strategies and recommendations for media, content development, audience targeting, messaging, and email optimization strategies.
Provide strategic leadership during the creative process and program implementation, to ensure that program implementation supports strategy.
Partner with the marketing operations team to coordinate efforts of internal and agency teams in developing creative and customer communications.
Manage demand generation budget and forecasting lead flow, pipeline, and revenue.
Review and stay abreast of global market trends through all available resources including: digital marketing, mar-tech, trade publications, 3rd Party Market Reports, direct customer contact, participation in industry conferences/expos/trade shows, etc.
The overall management and operation of the Marketo marketing automation system and its integration with SFDC, as well the company’s core prospect database.
Develop and roll-out across all regions demand generation best practices for campaign planning and execution, program creative, follow-up and tracking/measurement.
Enable SDRs to follow up on all inbound leads and have an active feedback loop to continuously optimize the use of our marketing channels and understand where our most valuable leads are being sourced.
Lead tracking and reporting, including creation of KPI dashboards for management oversight.

Minimum Qualifications

  • BS degree in marketing or a related field
  • 10 Years Marketing leadership
  • Deep Integrated Marketing campaign experience
  • Experience collaborating across organization and all levels of sales
  • Demonstrated success with Global Marketing initiatives
  • Exceptional verbal and written communication skills
  • Willing to travel as needed
  • Preferred Qualifications

Preferred Qualifications

  • MBA
  • SaaS Experience
At Medallia, we celebrate diversity and recognize the value it brings to our customers and employees. Medallia is proud to be an equal opportunity workplace and is an affirmative action employer. Equal opportunity is afforded to all qualified applicants and employees. We do not discriminate on the basis of gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, Veteran status, sexual orientation, and any other protected category. We also consider all qualified applicants regardless of criminal histories, consistent with legal requirements. 

Medallia is committed to working with and providing reasonable accommodation to applicants with disabilities in accordance with the American Disabilities Act and local disability laws. 

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